How Ronald Reagan Ruined the Middle Class and the Environment

Luann Prokop was 53 years old when she was laid off from her job as an accountant at a manufacturing company in Pottsville, Pennsylvania after it was taken over and restructured by a multinational corporation in 2009. After depleting her unemployment benefits, savings, and retirement accounts to pay her mortgage and feed her two teenage children, she still could not find a job. “I had a good, solid background and fabulous references,” she said, “but I got rejected from jobs I applied for over and over again. It was a difficult, dark period.” She started using the local food pantry so that her family could still have meals. Eventually she took an accounting job at the center that housed the pantry, making $20,000 per year when a few years earlier she had earned $60,000. She could get food stamps, but she was not able to qualify for other government benefits, and she worried that she would not be able to pay for heating during the upcoming winter.[1]

Stories like Luann’s are common in America today where globalization and growing income inequality have hollowed out the middle class. According to the U.S. Census Bureau, 15.1 percent of Americans lived below the federally defined poverty line by the end of 2010. Thirty four percent of single mothers and their children were in poverty, up from 28.5 percent in 2000.[2]

The rise of poverty and the decline of environmental protections are two correlating trends that are infrequently spoken of together. They are usually seen as unrelated, sometimes competing issues. Economic growth, even when it helps billions have better lives, is generally seen as bad for the environment. For social justice advocates, worrying about climate change and biodiversity are luxuries for people who don’t know where their next meal is coming from. By some accounts, poverty is even said to be good for sustainability. As billions of people in the developing world gain access to a middle class lifestyle, carbon emissions, meat consumption, and pollution have all skyrocketed.

However, the history of the United States in the last century shows that the middle class and environmental protection flourished during the era of progressive government after World War II and deteriorated in the period of conservative backlash that followed. Beginning in 1950, a wave of progressive reform created programs that benefited the middle class such as social security, Medicare, low interest home loans and public higher education. The American Dream became reality for a generation of Americans as huge portions of the population received higher education, bought homes, and could retire in financial security, funded in part by taxes as high as 90 percent for the wealthiest 1 percent of Americans.[3] Wide sweeping environmental legislation such as the Clean Air Act, the Clean Water Act, and the Endangered Species Act were passed by Republican presidents in response to the industrial excesses of the previous generation. The first Earth Day was instituted in 1970, and laws banning the use of DDT and ozone destroying chemicals were passed. Feminism and the Civil Rights movement also toppled conservative values in politics and culture. These changes protected the environment, reduced income inequality, and raised standards of living for all.

By 1980, a conservative backlash took hold in think tanks and drawing rooms across the country. Neoliberalism, an ideology defined by belief in the virtues of an unregulated free market motivated only by profit, came to dominate conservative thinking. The election of Ronald Reagan in 1980 cemented neoliberalism in the nation’s highest office of power. The Reagan administration instituted huge tax cuts to the rich and corporate deregulation. It promoted a “trickle-down” economics that made sure that economic growth disproportionately benefitted the wealthiest of Americans. Income inequality soared. The median annual wage in America fell from $33,000 to $26,364 a year from 1973 to 2010, a 20 percent decline[4] while the wealthiest one percent of Americans saw their incomes increase by 275 percent between 1979 and 2008.[5] Historians are saying that income inequality today is as high as it was during America’s Guilded Age, when industrial capitalists built huge mansions in Newport, Rhode Island while millions lived in the slums of New York City.[6]


During this same period, environmental protections in the United States suffered a similar decline. Only three federal environmental statutes were passed after 1980 as compared to thirteen in the two decades prior. Greenhouse gas emissions continued unabated despite decades of warnings from scientists of the dire consequences of climate change. Between 1990 and 2013, total US greenhouse gas emissions increased by 7 percent, despite massive outsourcing of the manufacturing sector.[7] Twenty five years after the Exxon Valdez oil spill, which dumped 10 million gallons of crude oil into Prince William Sound, there has been at least two dozen major oil spills in the United States, the largest of which was the Deepwater Horizon oil rig explosion of March 2010, which killed 11 people and dumped more than 200 million gallons of crude into the Gulf of Mexico.[8]

Political support for fracking has ushered a whole new age of environmental deregulation in the United States. Since 2005, fracking has been exempted from parts of the Safe Drinking water Act, the Clean Water Act and the Clean Air Act in a set of policies known as the “Halliburton loophole.” Existing standards only apply to drilling on leased federal land and land owned by American Indian tribes, which account for less than a quarter of the country’s oil production and 17 percent of natural gas.[9] Fracking has enabled industry to siphon a huge supply of fresh water from our commons. Nationally, nearly 92 billion gallons of water were used for fracking between January 2011 and February 2013.[10]

Funding for the Environmental Protection Agency, probably the clearest indicator of the federal government’s commitment to environmental regulation, is a fraction of what it was at its peak in the 1970s despite huge growth in the number of industries needing to be regulated. The FY2015 EPA budget is nearly 30 percent below what it was in FY2010 and its staffing level is the lowest the department has seen in 25 years[11]. The number of EPA inspections has also declined since 2005. In a recently-issued draft strategic plan, EPA indicated that it intends to place a greater reliance on so-called “Next Generation Compliance Strategies,” by which it means self-regulation by industries along with enhanced public information. [12] At the same time, law makers stipulated $380 million to renewable energy research in the FY 2015 budget while providing $498.5 million to nuclear energy research and $571 million to fossil fuel research.[13] In an all-of-the-above energy strategy, it is clear which fuels law makers favor.


When the majority of Americans are squeezed financially or fallen into poverty, democracy suffers. When democracy suffers, social programs like environmental regulation and welfare suffer as well. Poor people are disenfranchised because they do not feel confident in their ability to make a difference, they are isolated socially, and they do not have the time to learn about social issues, candidates, and how to take action.[14] In a country where access to communication, transportation, and healthcare are privatized, large segments of the population become virtually invisible. The poor are not able to get help from the government and so they no longer seek help. They become outcasts in society, putting up with whatever indignities are heaped upon their person or their environment. Meanwhile, corporate giants are able to give millions of dollars to political campaigns to ensure that candidates that espouse their causes get elected and impoverish the poor even more.

Poverty also makes communities more susceptible to exploitation by corporations that want to take advantage of their natural resources. Wealthy communities are able to use their social and political capital to impose not-in-my-backyard resistance against corporations that want to dump toxins into their rivers, construct landfills near their schools, and sell their wildlife refuges for property development, capital that poor communities do not have. Communities that depend on industries that destroy the environment for their livelihood are especially at risk, such as communities in the vast region of Appalachia dependent on coal mining for their economy. The fracking industry is similarly using its economic leverage over communities by buying out homeowners for the right to drill on their land. When residents are faced with the health effects of contaminated water supplies and air pollution the same corporations buy their silence with nondisclosure agreements.[15]

On a purely financial level, sustainability requires investments of upfront capital that simply aren’t available to the poor. A low income household does not have the money to install solar panels, buy new energy efficient appliances, or insulate homes even when these actions save money in the long run. The poor eat cheap food and skip preventative health care which leads to chronic problems. At the level of state and local government, communities that cannot invest in energy efficiency, pollution prevention, and biodiversity see their environment deteriorate to the point where wealthier residents no longer want to live there, resulting in a declining tax base that leads to even more poverty and unsustainability. The desire for the cheapest short term option in planning and development can lock in patterns of high energy consumption for decades to come.

What about the argument that if everyone were to live a middle class American life we’d need ten planets? Isn’t a growing middle class an environmental nemesis? Yes, if we are talking about a particular kind of American middle class life that is all about driving SUVs and living in McMansions. But a high standard of living does not have to have a huge carbon footprint, and a modest standard of living would be a huge improvement for the millions that currently struggle with homelessness and poverty. In the UK, for example, where the child poverty rate is less than half of what it is in the United States,[16] per capita greenhouse gas emissions in 2009 (8.5 tonnes ) is also less than half that of the United States (17.2 tonnes).[17] How do they do it? With smaller, denser housing arrangements, excellent public transportation, and high fuel efficiency for their vehicles and utilities. Scandinavian countries such as Denmark and Sweden, which have the lowest child poverty rates also have the smallest carbon footprints of developing countries. Their quality of life comes from having universal healthcare, guaranteed retirement income, access to free higher education and quality childcare, and rich cultural institutions rather than lots and lots of stuff.

child povertyPoverty and unsustainability are both outcomes of the same ideology that created the corporatized world in which we live today. They are both characterized by exploitation of the commons, the privatization of public assets, and the externalization of costs in order to maximize profits. In the name of freedom, neoliberalism gives the strong license to plunder the weak. Like colonialism, it allows those with superior weapons to conquer those who don’t have the power to resist, such as the poor, other species, and future generations. Combating poverty and unsustainability requires adopting policies and practices that are the reverse of neoliberalism. These include investing in the commons, redistributing wealth, and internalizing the cost of externalities.

Invest in the commons: The commons includes our shared environment such as the atmosphere, oceans, rivers, forests and open spaces. The commons also includes man-made assets such as public parks, streets, public transit systems, public schools and universal healthcare. They are benefits that everyone can access at little or no cost. This winter we witnessed the devastation that underinvestment in public transit caused to cities like Boston whose roads were paralyzed by apocalyptic levels of snow. We also witnessed what happened when decades of wetland destruction left New Orleans and the Gulf Coast vulnerable to hurricanes. In addition to preserving wilderness and the atmposhere, at the micro-level, planting a tree is improving the commons; installing a recycling bin is improving the commons; adding a bike lane is improving the commons. The more sustainability can benefit everyone and not just the rich the better.

Redistribute wealth: It doesn’t benefit anyone for wealth to be concentrated in the hands of a few. The wealthiest people cannot spend enough money to make much difference on the economy. When wealth is distributed to poor people, they spend it on things that they need and want, and that spending fuels the economy. A progressive tax system that puts the heaviest burden of taxes on the wealthy would not only put more money into government which can then be invested in the commons, but also incentivize business owners to put more money back into their businesses, whether that’s paying their workers more, hiring more people, or getting their workers better educated. Redistributing wealth also means paying workers more, providing more benefits, and extending welfare for the unemployed. A bigger and better educated middle class means more financially secure people who can participate in democracy. It also means more people who are willing to fight for clean air, clean water, parks to play in, and healthy and safe neighborhoods.

Internalize the cost of externalities: In economics, an externality is a consequence of economic activity that is experienced by unrelated third parties. For example, bottled water companies profit from selling bottled water, but the public pays the cost of recycling and disposing of all those plastic bottles. Utilities make money by burning fossil fuels, but they do not pay the cost of polluting the atmosphere with greenhouse gas emissions and causing global warming. Similarly, companies like Walmart that pay low wages and no benefits to their employees make huge profits by externalizing the cost of their employees’ healthcare and living expenses. Those employees have to have government assistance to survive, which amounts to a direct subsidy to the corporation from the government. Policies such as a carbon tax, extended producer responsibility, and mandating living wages and benefits for employees have the effect of correcting these externalities.

If fighting poverty is good for sustainability, many sustainability initiatives are also good for fighting poverty, and those are the ones that we should prioritize. Public transportation is a prime example where environmental benefits intersect with economic development and social equity. CSAs and the local food movement give people access to fresh food and decreases the carbon emissions associated with modern industrial agriculture. Urban forestry captures CO2, reduces the urban heat island effect, and increases the aesthetic appeal of urban neighborhoods. The emerging sharing economy, exemplified by companies like Uber and Airbnb and social networks like Freecycle and Craigslist, promote reuse, sharing, and help put money back into the pockets of average Americans.

Protests, direct action, and signing petitions are all ways to participate in democracy, which is our best tool for addressing problems at the system level. The divestment movement is such a strategy because it directly resists the corporations in their quest for profit at the expense of our commons. As hard as it is, we should take time to be educated and participate even if our capitalist society is not supportive of education or participation. We need to vote and have a say in decisions that involve the development or exploitation of our commons. We need to reverse the decision to let corporations have the same rights as natural persons and make unlimited contributions to political campaigns. We need to support progressive taxation and end tax cuts for the very rich, and resist cuts to education, welfare, parks and other aspects of our commons. And we need to bring back unions so that workers can fight for fair pay, better working conditions, and retirement benefits without fear of individual retaliation.

The central tenets of neoliberalism are counter to both economic social justice and sustainability. If we want healthy ecosystems and less income inequality, then we need to embrace policies that are the reverse of those engendered by neoliberalism. In the words of Naomi Klein, we must recognize that “we are not apart from nature but of it. That acting collectively for a greater good is not suspect, and such common projects of mutual aid are responsible for our specie’s greatest accomplishments. That greed must be disciplined and tempered by both rule and example. And poverty amidst plenty is unconscionable.”[18]

I do not know if Luann Prokoff was able to pay for the heat this winter, the worst that the Northeast has seen in decades. Like many Americans, her children probably had to go without meals even as they lowered the thermostat. She probably had to choose between paying her mortgage or buying Christmas presents. Poverty depletes human capital, without which it is impossible to fight against the forces of greed and corruption that plunder the weak. The environmental movement must benefit people like her if it seeks to be a broad-based social movement that can seriously challenge the status quo.

[1] Abramsky, Sasha. The American Way of Poverty. Nation Books. New York. 2013. Page 19.

[2] Abramsky, Sasha. The American Way of Poverty. Nation Books. New York. 2013. Page 9.

[3] Hartmann, Thom. The Crash of 2016. Twelve, Hachette Book Group. 2013. Page 31.

[4] Abramsky, Sasha. The American Way of Poverty. Nation Books. New York. 2013. Page 26.

[5] Hartmann, Thom. The Crash of 2016. Twelve, Hachette Book Group. 2013. Page 81.

[6] Piketty, Thomas. translated from the French by Arthur Goldhammer. Capital in the Twentieth Century. Belknap Press/Harvard University Press. 2014.

[7] Environmental Protection Agency. U.S. Greenhouse Gas Inventory Report: 1990-2013. April 2015.

[8] Neuhauser, Alan. “Oil spills aplenty since Exxon Valdez.” US News. March 25. 2014. Last accessed April 14, 2015.

[9] Cama, Timothy. “Greens: Obama caved on fracking.” The Hill. March 24, 2015. Last accessed April 4, 2015.

[10] Ritenbaugh, Stephanie. “EPA analysis details water usage in fracking in Pennsylvania.” Power Source. April 7, 2015. Last accessed April 14, 2015.

[11] Koshgarian, Linda. “Cromnibus Winners and Losers: Renewable vs. Fossil and Nuclear Energy.” National Priorities Project. December 18, 2014. Last accessed April 14, 2015.

[12] Slesinger, Scott. “EPA Spending in the President’s Budget: Where Does the 0.22% of Federal Spending Go?” NRDC Switchboard. March 21, 2014. Last accessed April 14, 2015.

[13] Koshgarian, Linda. “Cromnibus Winners and Losers: Renewable vs. Fossil and Nuclear Energy.” National Priorities Project. December 18, 2014. Last accessed April 14, 2015.

[14] Cohen, Andrew. “How voter ID laws are being used to disenfranchise minorities and the poor.” The Atlantic. March 16, 2012. Last accessed April 14, 2015.

[15] Efstathiou Jr, Jim and Mark Drajem. “Drillers silence fracking claims with sealed settlements.” Bloomberg Business. June 6, 2013. Last accessed April 14, 2015.

[16] Fisher, Max. “Map: How 35 countries compare on child poverty (the US is ranked 34th).” The Washington Post. April 15, 2013. Last accessed April 14, 2015.

[17]Wikipedia. “List of countries by carbon dioxide emissions per capita.” Last accessed April 14, 2015.

[18] Klein, Naomi. This Changes Everything. Simon & Schuster. 2014. Page 61.

Why Carbon Onsetting Makes Sense

Institutions interested in becoming climate neutral at some point have to consider buying carbon offsets. Sold by third party suppliers,usually in the form of Renewable Energy Credits (RECs), offsets enable the buyer to claim the environmental benefits of a carbon mitigation project that has been verified and placed for sale on the voluntary carbon market. With the IPCC reporting that we have to reduce global emissions by 80% by 2050 to curb the worst effects of climate change, climate neutral is an ambitious but entirely appropriate goal for organizations that care about future generations. According to Second Nature, over 800 colleges and universities in the United States have signed the American Colleges and University President’s Climate Commitment to be climate neutral by a self selected date, but only three colleges have actually reached this goal, and all three of them have reached it through purchasing carbon offsets. The other schools are all committed to reducing their emissions, but the cost of reduction inevitably grows once the low-hanging fruit has been picked. In other industries the reluctance to achieve carbon neutrality through offsets is similar.

For a lot of people, offsetting feels uncomfortably like greenwashing. You pay someone a few thousand dollars, and in return you get a certificate that says your emissions have been “neutralized” by someone else. But there are problems with this system:

  • Carbon offsetting is inefficient: Because carbon offsets are bought and sold by third party brokers, as much as 70% of the funds goes to third parties for verification, overhead, and profit instead of to the project itself.
  • Lack of “Additionality”: To be valid, carbon offset projects cannot result from “business as usual” and must happen only with funding from offsetters. This is often very difficult to prove and some claim as little as 30% of offsetting projects are, in fact, “additional” and that up to 70% would have happened even without offset funding.
  • Leakage: While standards and measures of accountability have improved, there are persistent concerns around “leakage” where negative environmental impacts of a project are simply moved elsewhere rather than mitigated.
  • Large and Non-local: To achieve an economy of scale, the market is constrained to supporting large projects often at a great distance from offset consumers. As a result consumers are distanced from the impact of their contribution and derive little educational or altruistic value from offsetting.
  • Lack of Trust: Over 50% of respondents to a Point Carbon survey believe offsetting does not produce real reductions and 70% believe offsetting companies are not transparent in their dealings. Only 35% of respondents to a Mintel survey trusted claims of “carbon neutrality.”

Due to these concerns, it’s not surprising that a lot of organizations are hesitant about buying carbon offsets. However, when the means to do something directly about one’s emissions doesn’t exist or is too costly, carbon offsetting is still a useful mechanism to take action on climate change. These situations include:

1. When you have picked the low-hanging fruit: Organizations often run into the problem of diminishing returns when implementing sustainability. After the lowest cost and highest impact projects have been implemented, it becomes increasingly more expensive and difficult to mitigate the next 20% or 50% of one’s emissions. By broadening one’s options, offsetting enables a consumer to pick someone else’s low-hanging fruit so that, overall, the most cost-effective measures are implemented first.

2. When your site is not a good candidate for sustainability projects. Many sites have restrictions on what they can change due to building codes, historic preservation ordinances, or climate limitations. Perhaps you do not own the building and cannot convince the landlord to make changes, and not every site is a good candidate for solar panels or wind turbines. In these situations offsets enables the consumer to be green in spite of legal or physical limitations.

3. When you don’t have the capacity to implement your own projects. Not every organization has the time, skills, or funds to implement a comprehensive sustainability strategy. Offsetting enables you to outsource the more challenging aspects of your sustainability while still being able to claim the benefits. This makes economic sense since it costs less to support existing projects than to start one from scratch.

4. When you have unavoidable emissions. Even employees of the most environmentally conscious organizations still have to commute to work, travel to events, and work in heated buildings. Offsetting can help organizations account for unavoidable emissions that cannot be mitigated due necessity or lack of technology.

Due to situations such as those above, we still need ways to account for our emissions besides direct mitigation. And because of the wide-ranging effects of climate change, we also need to take actions beyond carbon mitigation, such as preserving biodiversity and wildness, developing local and resilient food systems; and deconstructing and replacing the political and economic systems that got us into trouble in the first place. If we cannot do these things ourselves, we need to be able to support those who can, and to pool our individual contributions to make a bigger collective impact.

Recognizing the benefits as well as limitations of carbon offsetting, a new social venture called Earth Deeds has developed a system called “onsetting” to help individuals and organizations who are wary of offsetting but still want to do something about climate change. Started by Daniel Greenberg, who also founded the organization that led my trip to Crystal Waters ecovillage in Australia, Earth Deeds enables customers to calculate their carbon footprint and account for it with sustainability projects of their choice. Because customers can choose projects they already know and trust, the cost of verification can be eliminated and more funds can to towards helping the planet instead of to 3rd party providers.

Instead of buying RECs, Earth Deeds also enables customers to choose projects that are more aligned with their mission or values. For example, an educational institution might support an organic garden that they can also use for interdisciplinary teaching; a retailer of outdoor equipment might support conservation in a local state park; an electronics manufacturer could support electronics recycling in its community. These actions provide additional benefits such as preserving wilderness, increasing recreational opportunities, and educating the next generation. Customers build a relationship in addition to acquiring a certificate, and they have a positive story they can tell of helping the community.

When I was an undergraduate at Smith College, my passion was to get the college to buy RECs to green its power supply. I started a club and a referendum process through the SGA to gather support from the students for offsetting. The referendum received enormous support in that over 80% of the student population voted that they would be willing to add a modest amount to their student fee in order to offset all of the college’s greenhouse gas emissions from energy. Conserving electricity is hard and will only get us so far, offsetting was a one-step action the college could take to become climate neutral immediately.

Since that time, I have learned that there is a great deal to be done at the university to increase energy efficiency, conserve energy, and increase awareness and engagement on sustainability. My approach became that whatever that could be done at the university should be done first before purchasing carbon offsets, which have little direct impact or educational value. But the fact remains that emissions get harder to eliminate the deeper you dig into them, and emissions from students studying abroad, commuting, and faculty and staff travel (which are not insignificant at a university) are left entirely unaccounted for.

To address the problem of offsets but still take advantage of offsetting, some schools have created their own local offset program. Yale University’s sustainability program implemented an alternative offset program where visitors to Yale could offset their travel emissions by contributing to a fund that supported energy efficiency retrofits for residents in New Haven. The program enabled greater reductions in greenhouse gas emissions than the school would have achieved on its own and improved the school’s relationship with the local community. However, it required enormous investment on the part of the school in terms of putting together this program and hiring and maintaining a full time staff member to run it. Earth Deeds employs the same strategy and makes it available via an online platform to customers that don’t have the resources of Yale. Therefore, when Daniel invited me to be a part of the founding team at Earth Deeds, I was happy to accept.

Like offsetting, onsetting is useful because it gives us greater options to do something about climate change. We still should do everything we can to reduce our own emissions, but there are plenty of cases where we are limited in what we can do on our own. We also need to recognize that doing “less bad” is not enough, and that individual actions can alleviate our guilt but is not where we should focus our efforts if we want large scale change. We desperately need solutions in government, in education, in the streets, and everywhere in addition to our own backyard. Carbon onsetting, more than just an alternative to offsetting, is a way to do something together beyond what we can accomplish individually on our own.

Earth Deeds Birthday Update 2/20/15

Dear Earth Deeds Supporters,

First, please join me in wishing Earth Deeds a Happy 2nd Birthday! Time flies… Given 2014 was the hottest year on record, we’re feeling a growing fire under our butts to scale up and help others account for their unavoidable carbon emissions and support local solutions to global warming. Here’s some exciting news:


Project spotlight – Global Ecovillage Network IT

Last December, I attended the Global Ecovillage Network Summit in Senegal, where the Prime Minister presented the first government-level ministry of ecovillages and the famous singer, Youssou N’Dour, pronounced himself a GEN ambassador!  We are also trying to make the event carbon conscious and support GEN’s online networking efforts. Please check out and contribute what you can to this Project and share it with others so we can meet our goal of $1,500.  Thank you.


Team spotlight – Citizens’ Climate Lobby – Boulder

CCL, a rapidly growing volunteer-based lobbyist organization, worked with Earth Deeds to onset the travel carbon footprint of their members in the Boulder Chapter. Members raised almost $5000 for Citizens Climate Education Corp (the national organization). Two generous members matched contributions up to $2,500. Earth Deeds is hoping to work with more chapters and provide further help to CCL in 2015.

Two Guest Blog Posts – Check them out!

Carbon Onsetting as an Alternative to Offsetting
CEF accelerates sustainability in 80 of the world’s most powerful companies. We hope to do more Guest Blog Posts in a few months.
Carbon Onsetting: A Complement – or Alternative – to Offsetting
SB is a community of over 348,000 sustainable business leaders. Our next goal is to present at and onset one of their conferences.


Earth Deeds Onsets its 2014 Emissions

Earth Deeds onset its 2014 travel emissions (9.12mT and $337.44 at $37/mT) by supporting three organizations: CCL (see above), GEN IT (see above), and, which helps users measure and expand their positive impacts. Handprinter is very complimentary to Earth Deeds and we hope to find ways to collaborate in the future.


Upcoming Events

Earth Deeds will present at the Smart and Sustainable Campuses Conference in Baltimore (March 30-31) and the Northeast Campus Sustainability Summit (April 9-10).  We may also be onsetting 1-2 big conferences in the fall, but will wait until they are confirmed to share more.  Please let us know if you know of an event you think we should be at or help become carbon conscious.  Thanks!


Tip section – Change your Diet
A meat-free diet can dramatically reduce your carbon pollution. A vegetarian diet generates only half the CO2 of a diet which consists of 30% meat, dairy and poultry. Even cutting down to one meat portion every other day helps.  And if you want to go further, did you know there are more than 1,400 species of edible insects?  You can reduce your carbon footprint by literally looking under your foot! Let us know what you think of this idea!

Take care everyone and please feel free to contact us if you have any thoughts or questions!

Earth Deeds Update 12/4/14

It’s been a while since our last update, but it certainly hasn’t been for lack of activity.  So as to not overwhelm you, here are some quick highlights of what’s been happening with Earth Deeds:

New Website

Home page

Recognizing that, for now, we are really a consulting organization, we revamped our site to focus more on the value we offer clients and less on tools for clients to create their own Teams and Projects (we’ve been doing this for them).  Check it out and let us know what you think. On our priority list is upgrading our Search Page and developing crowd-funding tools for Projects.

New Team Members:

While Shanti Gaia and Diane Dandeneau have taken on other work obligations and shifted from staff positions into core advisor roles, David Adamson and I are very excited to welcome three new (part-time) Team Members and two new Core Advisors to our Team.  It’s really wonderful to work with such amazing people dedicated to Earth Deeds vision of supporting local solutions to global warming.  You can read more about each of them on our Team Page.

Clara Fang - Communications

Clara Changxin Fang
Communications Manager

Jeff Mazur - CFO

Jeff Mazur
Chief Financial Officer

Eli Akerstein Web Development

Eli Akerstein
Web Development







Robert Gilman Core Advisor

Robert Gilman
Core Advisor

Bob Fisher Core Advisor

Bob Fisher
Core Advisor







We’re also looking for a programmer (especially one with strong ecommerce experience) and/or designer to help further develop our website.  Contact me if you have ideas.

Gaining Traction:

At the Climate MarchCreating a new market is hard work, but we’re increasingly finding clients excited to onset their emissions and support meaningful sustainability projects.  So far, we’ve transacted around $50,000 with 10 Teams and we have over 40 prospects in our pipeline, including 11 colleges and universities!

I was also proud to hold an Earth Deeds sign while marching in the climate rally in NYC on Sept. 21 and excited to present with two of our biggest clients at two recent conferences — AASHE (with PLU) and NAFSA (with CISabroad).

New Video:

Finally, please watch and let us know what you think about our new 5-minute Overview.

Earth Deeds Overview

Watch the Video

Thanks everyone for your continued support!

Earth Deeds Update 7/3/14

I hope you are all well and enjoying life wherever.  On the eve of “Interdependence Day” and my daughter Pema’s 10th birthday, I am very pleased to offer the following Earth Deeds updates:

Two New Team Members

While Shanti is less involved these days as he attends to other commitments, please join me in welcoming two new core members to the Earth Deeds team:

David Adamson (Sales/Development), led three green building product sales companies from 1992 to 2014 and was Development Director for The Nature Conservancy in Colorado from 1987 to 1991.  David lives in Boulder with his wife, Stephanie and their two boys, Elijah and Abe.

Diane Dandeneau (Sales/Chief Technology Officer), co-founded the Green Heart institute in 2005, creating carbon education tools and now consults with environmental companies helping bring their missions to fruition.

Engaging with Teams, Projects, and Partners

With Beta v.1.0 of our website in hand, we are now reaching out to organizations and projects and finding lots of interest in Earth Deeds.  For example, on a recent trip to Boulder (to meet with David and Diane and make a bunch of presentations), we attracted interest from Naropa University, CU-Boulder, and even the City of Boulder!

We also recently disbursed onset funds to 10 projects in CISabroad’s host communities. Many of them are now wanting to Partner with Earth Deeds to help others fight global warming and support their work at the same time.  This could lead to dozens or even hundreds of new Teams and Projects!

We’re especially excited to work with study abroad providers, schools, ecotourism organizations, and higher education.  Please contact us if you are connected to an organization you feel might be a good fit with Earth Deeds.  And if you’re affiliated with a college or university, please check out my White Paper and let us know who we might contact to talk further.  Thanks!

Free Webinar on Catalyzing Carbon Consciousness

In collaboration with Gaia Education, I will offer a free webinar on July 15 at 11:00am EST on how we can respond to global warming and support local resiliency and sustainable community development.  Read more information and register to join this conversation.  Please also share with others you feel might be interested.  Thanks!

Video Series: Part 3 – How Are We Responding?

I’ve been developing a series of short videos to introduce folks to Climate Change and how Earth Deeds is making a difference.  In our last update, I shared Part 2 – Where Are We Heading? Next up is  Part 3 – How Are We Responding?  Please let me know what you think.

Watch the Video


And More…

In other news, we have redone our Business Plan (now 5.0!) and are in the process of a deep redesign of our website to make it even more useful and easier to navigate.  Please let me know if you’d like a copy of our Business Plan or have thoughts about our website.

Thanks again for all your support and I look forward to hearing from you.

Earth Deeds Goes Live for Earth Day!

Dear Earth Deeds Supporters,

earth-dayHappy Earth Day!  May we remember our fundamental interdependence with all life today and everyday!

To help celebrate, we are excited to announce that Earth Deeds is now LIVE!  This means you can start using our online tools to measure and transform your carbon footprints and support sustainability projects of your choice!

There’s still a lot of site development and beta-testing to complete (which is why we’re not promoting it widely — yet), but we believe we have now reached the stage of “Minimal Viable Product” and the site is ready to use.  Yay!

Check us out at, register as a user, set up a team to onset your CO2 emissions, and let us know what you think. Thanks for all your support and have a Happy Earth Day every day!

In community,
– Daniel Greenberg, CEO


Earth Deeds Update – 4/1/14

Dear Earth Deeds Supporters,

It seems like the long winter in the northeast is finally starting to thaw and seeds are beginning to sprout.  Here are a few sprouting shoots at Earth Deeds and a simple way you can really help.  If you do nothing else, please

Vote for PLU’s Video once a day through April 15

(and share with friends).  Thanks!


2014 Second Nature Climate Leadership Awards

Second Nature SN CL Award LogoEarth Deeds’ pilot project with Pacific Lutheran University  has been selected as a finalist for the 2014 Second Nature Climate Leadership Awards.  Woo Hoo!  We are working with PLU students who will study abroad next year to measure their footprints and fund sustainability projects on campus.  This partnership is being highlighted in a nationwide video-voting competition organized by Second Nature and Planet Forward. Starting today, the video will be posted online here. Anyone can vote in the video competition (simply by clicking the “Thumbs-Up” icon), and everyone can cast one vote per day through April 15. Please do!  In conjunction with the video competition, Second Nature will run an online feature on each of the 28 finalists, and their videos, two times throughout April.  Our project is scheduled to be featured April 11 and April 24. Winners of the 2014 Second Nature Climate Leadership Awards will be notified in May.  Wish us luck!

Soft Launch

earth-homepage3 copyPartly in preparation for the attention we anticipate from the Second Nature Awards, we have been working hard on preparing for a “soft launch” of our website.  This means, on April 5th, we intend to switch over our beta site to become our main site.  There’s still a lot more site development we want to do before we start actively promoting Earth Deeds.  We just want to make sure that folks interested enough to check out our site see more than the landing page we’ve had up for months.  After April 5th, please wander around the new beta site (you’ll need to register first) and let us know what you think.  Thanks.


Video Series: Part 2 – Where Are We Heading?

I’ve been developing a series of short videos to introduce folks to Climate Change and how Earth Deeds is making a difference.  In our last update, I shared Part 1 – What is Climate Change?.  Next up is  Part 2 – Where Are We Heading?  Please let us know what you think in the comments or email us directly at directors <at> Thanks again for your support and we look forward to hearing from you.


ecovillage summit flier 2

Youth Ecovillage Summit

While not directly related to Earth Deeds I want to make sure you know about the Youth Ecovillage Summit, which will gather together young adults from across North America who are passionate about creating sustainable communities and a healthy world.  And it’s happening in our own backyard at the Sirius Community!  Please share this info with youth (18-35 yr) who you feel might be interested.  Please also share their Facebook Page if you can.

Happy Spring everyone!  May all our dreams continue to flourish this coming season.

In community,
– Daniel Greenberg, CEO


Please Vote!

Earth Deeds Felt Logo Square

Earth Deeds has teamed up with Pacific Lutheran University on a project that has been selected as a finalist for the 2014 Second Nature Climate Leadership Awards.  We are working with PLU students who will study abroad next year to measure their footprints and fund sustainability projects on campus.

This partnership will be highlighted in a nationwide video-voting competition organized by Second Nature and Planet Forward.  PLU worked hard on a very cute felt-animation video.  You can see their version of our logo to the right.  Starting April 1 and continuing through April 15th, the video will be posted online here.

Please Vote once per day through April 15th

In conjunction with the video competition, Second Nature will run an online feature on each of the 28 finalists, and their videos, two times throughout April.  This project is scheduled to be featured April 11 and April 24. Winners of the 2014 Second Nature Climate Leadership Awards will be notified in May.

Thanks for your support!


Happy Birthday Earth Deeds

Earth Deeds BirthdayDear Earth Deeds Supporters. Earth Deeds incorporated on February 20, 2013, so we are today, officially one year old.  Happy Birthday Earth Deeds!  We’ve gone through a lot of changes in our first year; from our birthing as an L3C with a name, a logo, and a business plan; to developing our Minimal Viable Product website; to running successful pilots with a UMass class, NextGEN and several study abroad organizations; to presenting at a number of conferences and other events.  It now it feels like we are taking our first steps to truly walking.

Climate Leadership Finalist

Second Nature LogoBig news!  Our pilot project with Pacific Lutheran University (measuring and transforming the carbon footprints of their ’14-’15 semester study abroad programs) was selected as a Finalist for the 2014 Climate Leadership Awards.  This is exciting for three reasons: First, in partnership with Planet Forward, Finalists are invited to produce a short video that the public can view and vote on in April.  Last year’s videos drew around 50,000 votes. SecondSecond Nature, will feature each Finalist in a month-long series on climate leadership around Earth Day. And third, Finalists will be highlighted at the annual fall ACUPCC Annual Presidential Summit, which brings together university Presidents and Chancellors to share leadership and best practices around sustainability in higher education. We are thrilled to have these opportunities to tell our story and connect with forward thinking academic leaders about how to make their campuses and programs carbon conscious.  Wish us luck and we’ll let you know when it comes time to vote!

Beta Launch

In preparation for all this attention, we are making another push on the Earth Deeds website in the hopes of launching a beta version by the end of March.  We already have a list of beta-testers and other supporters we will be reaching out to, but if you would like to get involved somehow, please let us know.  Thanks!

Video Series: Part 1 – What is Climate Change

Finally, as I mentioned in our Holiday Update, I have been developing a series of short videos to introduce folks to Climate Change and how Earth Deeds is making a difference.  I will share these videos one-by-one in our upcoming updates.  First up is “What is Climate Change? Please let us know what you think in the comments or email us directly at directors <at> Thanks again for your support and we look forward to hearing from you.

In community,
Daniel Greenberg, CEO


Earth Deeds Holiday Update

Dear Earth Deeds Supporters,

Peace Joy and LightWe send you warm wishes for a wonderful Holiday Season and a New Year filled with Peace and Happiness.  Just as we have faith that the light will return following the Winter Solstice, so too do we at Earth Deeds have faith that 2014 will be a year marked by greater understanding, compassion, and … Carbon Consciousness!

And with that segue, here’s what’s been happening at Earth Deeds since we last shared:

  • Donate to Earth Deeds: Because folks were asking, we set up a dedicated donations page to support Earth Deeds helping others become carbon conscious and fund projects working for a healthy planet.  Thank you for your generous support!*
  • Transforming Earth Deeds Carbon Emissions: For 2013, we calculated that our business travel emitted 2.96 mT of CO2 (largely due to flights to conferences).  Based on best estimates of the true cost of this carbon, we are donating $107 to the Wind Turbine Project at the Sirius Community.  This donation does not make us “carbon neutral” and we will continue to support this and other projects in every way possible.
  • Updated Language: Informed by insights from 38 survey respondents (thank you if you were one of them!), we are now using the following terminology to describe Earth Deeds in just a few words:
    • Tag Line: “Transforming Carbon Footprints”
    • Ecolabel: “Carbon Conscious Certification”
    • Twitter Pitch: “Earth Deeds offers innovative online tools for understanding and then transforming carbon footprints through supporting sustainability projects.”
  • Pilots: We are excited to be working with CISabroad to help them measure the carbon footprints of all their 2013 programs and donate to 10 projects in their host communities. Upcoming pilots in 2014 include CELL’s Spring Semester in Central America, PLU, and a few Ecovillage Design Education courses.
  • New Videos:  Check out our new 2-Minute Overview video and let us know what you think!  I’m also working on a 5-part video series to help Earth Deeds users better understand climate change and how we can best respond.  We intend to share them with you one by one in early 2014 to get your feedback.
  • Echoing Green: While we haven’t had much luck with entrepreneurial competitions, we’re still applying as they help us better articulate what we do and often offer excellent feedback.  Next up is Echoing Green.  Wish us luck!
  • University Classes: We enjoyed working with a UMass Social Entrepreneurship class that took on Earth Deeds as their case study.  One of their suggestions was to use more social media.  Perhaps I’ll ask my teenage daughter to teach me how to use Instagram!  I also recently offered a 90-minute seminar on climate change via Skype to a group of students studying at Kibbutz Lotan in Israel.  Fun!

That’s all for now.  Thanks again everyone for your incredible support and we’ll be in touch again next year!!

In community,

Daniel Greenberg, Ph.D.
CEO, Earth Deeds

* Please Note: Earth Deeds is a social venture incorporated as a Low-Profit Limited Liability Corporation (L3C).  As such, any donations are not tax deductible.  Please contact us if you would like more information on L3Cs or how donations are used at Earth Deeds.