Language is important. The words we choose can make all the difference when communicating ideas, especially when the ideas are new — like Earth Deeds. After working with lots of possibilities, we surveyed our Advisory Committee to get their feedback on how to describe what we do in just a few words. Informed by the insights from 38 respondents, we are moving forward with the following terms and phrases to describe Earth Deeds.
Earth Deeds offers innovative online tools for understanding and then transforming carbon footprints through supporting sustainability projects.
Tag Line: Ecolabel:
Transforming Carbon Footprints
We are using “transforming carbon footprints” to describe our primary work and avoiding connecting Earth Deeds to carbon offsetting for several reasons:
- The current carbon offsetting industry lacks transparency, trust, and consumer choice; is inefficient in transferring funds to projects; and is unable to work with small, local, and non-mitigating projects; and
- Many feel the concept of carbon offsetting is akin to buying an absolution of ones sins (aka “indulgences”), which is not a healthy or effective way to actually create sustainable societies.
We choose instead to focus on transforming our environmental impacts into positive action to create a better world.
Please let us know if you have any additional thoughts or suggestions. Thanks again for your support!