Page 3 « Earth Deeds

Language Matters

Posted on December 21, 2013 by Daniel Greenberg

Language is important. The words we choose can make all the difference when communicating ideas, especially when the ideas are new — like Earth Deeds. After working with lots of possibilities, we surveyed our Advisory Committee to get their feedback on how to describe what we do in just a few words. Informed by the insights from 38 respondents, we are moving forward with the following terms and phrases to describe Earth Deeds.

Twitter Pitch:

Earth Deeds offers innovative online tools for understanding and then transforming carbon footprints through supporting sustainability projects.

Tag Line: Ecolabel:

carbon-certificate36

Transforming Carbon Footprints

We are using “transforming carbon footprints” to describe our primary work and avoiding connecting Earth Deeds to carbon offsetting for several reasons:

The current carbon offsetting industry lacks transparency, trust, and consumer choice; is inefficient in transferring funds to projects; and is unable to work with small, local, and non-mitigating projects; and
Many feel the concept of carbon offsetting is akin to buying an absolution of ones sins (aka “indulgences”), which is not a healthy or effective way to actually create sustainable societies.

We choose instead to focus on transforming our environmental impacts into positive action to create a better world.

Please let us know if you have any additional thoughts or suggestions. Thanks again for your support!

In community,
– Daniel

Second Language Survey Request

Posted on November 13, 2013 by Daniel Greenberg

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Please take this short survey to help us decide on what language to use to best describe what Earth Deeds is all about. I should only take 5-10 minutes and your feedback will be incredibly useful to us. Thanks much and please let us know if you have any further questions or suggestion.

Earth Deeds Update – 11/7/13

Posted on November 7, 2013 by Daniel Greenberg

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Dear Earth Deeds Supporters,

A quick post-Halloween joke: Why do ghosts like elevators? Because they raise their spirits! I hope this Earth Deeds update will raise your spirits as we share what’s been happening with Earth Deeds in the last month or so.

Pilots: We’re continuing to pilot Earth Deeds in order to test and develop our beta-site and we’re ready for more! Please let us know if you have an event you would like to make Climate Conscious and/or a Project you think others might want to support. Thanks!
Academic Pilots: We’re particularly excited about dialogues we’ve started with Second Nature, which manages the American College and University President’s Climate Committement (ACUPCC), about using Earth Deeds offering an alternative to “climate neutrality” and a way for campuses to become climate conscious and support campus and community-based sustainability projects. And Pacific Lutheran University (PLU) has committed to being our first pilot university!
Events:I presented Earth Deeds at the Association for the Advancement of Sustainability in Higher Education (AASHE) conference on Oct. 7 and there was lots of interest, especially among campus Sustainability Directors. I then attended the Social Venture Network conference on Oct. 17-20 where I received excellent advice from some extraordinary entrepreneurs and welcomed a new Core Advisor — Gifford Pinchot, the Founder and President of the Bainbridge Graduate Institute. And Shanti recently received a lot of interest and helpful feedback while talking about Earth Deeds at the Connecting for Change conference from Oct. 25-27. More to come!
Beta-Site: We recently redesigned our home page, incorporated an advanced search of over 112,000 global sustainability projects via the Wiser Earth database, and started a Blog where you can view this and older updates. Lot’s more to come!
Competitions: We were excited to pitch to the Valley Venture Mentors on Sept. 25, but it made us realize we should stick with more sustainability focused competitions and incubators such as the Social Innovation Forum (which we were personally invited to apply to), Echoing Green, and the William James Foundation. Let us know if you know of others we should consider.
Funding: We were thrilled to receive our third infusion of start-up capital a few weeks ago and now have an Executive Overview and Business Plan we feel good about sharing with other potential investors. Please let us know if you or others might like to see these materials.
Interview: Check out this video interview by some members of Valhalla, a growing ecovillage in Montreal whose intent is to make sustainability sexy and mainstream! The first 14 minutes have some crazy video angles as their primary camera had a technical glitch.

Thank you all for your ongoing interest and support of Earth Deeds. Please let us know if you have any thoughts and/or if you have an Event or Project you would like to pilot with us. Take care and I look forward to hearing from you.

In community,
– Daniel

Earth Deeds Update – 9/13/13

Posted on September 13, 2013 by Daniel Greenberg

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Dear Earth Deeds Supporters,

I trust you are all well and enjoying the day. It’s been over a month since our last update, but we’re working hard and would like to share with you the following exciting developments:

NextGEN Funding: While at the GEN-Europe Conference, I worked with NextGEN, the youth group of the Global Ecovillage Network (GEN), to measure their CO2 footprint and raise funds for two NextGEN projects. We ended up raising $811, which is being shared with two projects. Here are comments from the recipients:
- OmSunisa Jamwiset (Nature Youth Camp in Thailand) – “I feel thankful for this donation and that others have faith in what we are doing. In addition to our reforestation work, some of the money will support a NextGEN empowerment training in northern Sri Lanka for 40 youth who will afterward take initiatives for positive change in their villages. So this gift will keep giving!”
- Linda Kabaira (SCOPE Programme in Zimbabwe) – “I am grateful to Earth Deeds for empowering NextGEN youth to learn and share about carbon consciousness and for supporting SCOPE. The SCOPE Programme brings permaculture into classrooms to help young Zimbabweans become responsible citizens with regard to natural resources management, food security and food sovereignty. Earth Deeds funding will help SCOPE reach out to more young people in Zimbabwe and create more create local, resilient communities.”
Valley Venture Mentors: We have advanced to the final round of Valley Venture Mentors, an entrepreneurial incubator in the Pioneer Valley. Our audition “Pitch” will be on September 25th. Wish us luck!
UMass Amherst Class: Earth Deeds will be the primary case study for a Social Entrepreneurship class in UMass’ Isenberg School of Management this fall. Over 30 students will help us further develop our business model, financials and marketing. Exciting!
Executive Overview: We recently completed a beautiful 6-page Executive Overview to share with potential investors. Let us know if you’d like to see it.
AASHE: I will be offering a presentation about our first pilot, “Beyond Carbon Offsetting: Making a Sustainable Living Class Carbon Conscious” at the AASHE conference in Nashville on Oct. 7. This will be a great opportunity to share Earth Deeds with like-minded folks within the academic world.
Other Upcoming Events: We may also be presenting at PowerShift in Pittsburgh (Oct. 18-21) and will have a table at Bioneers by the Bay (Oct. 25-27). Come see us there!
Advanced Search: We continue to develop Earth Deeds online tools. One recent feature we’re excited about is the ability to search over 112,000 organizations on Wiser Earth – the Social Network for Sustainability. We are hoping to implement similar searches with other networks (e.g. GEN, Transition Network) and become the largest clearinghouse of sustainability projects in the world!

Thanks again for your support. Please like and share our Earth Deeds’ page on Facebook if you haven’t already and feel free to contact me directly if you have ideas or would like to get more involved.

In community,
– Daniel

Teaser Feedback From Advisors

Posted on September 9, 2013 by Daniel Greenberg

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I hope you are well and enjoying the day. It’s been a while since we’ve been in touch with Earth Deeds’ Advisors, but we’ve been working hard and will share updates in a separate email in a few days.

Right now, we’d like to ask for your feedback on a new Executive Overview we created specifically for potential investors. Please take a few minutes to check it out and then respond to this short Survey to offer your thoughts and suggestions — by this Friday, Sept. 13 if possible, so we can compile responses and work with our designer on revisions the following week. Thank you SO MUCH for your ongoing support and we look forward to hearing from you!

Earth Deeds Update – 7/27/13

Posted on July 27, 2013 by Daniel Greenberg

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Hello Earth Deeds Supporters!

I’m just back from 3 weeks at Findhorn (Scotland) and Schweibenalp (Switzerland) attending the ICSA and GEN-Europe conferences, a Joanna Macy workshop, and Board Meetings of GEN, ICSA, and Gaia Education. Whew! It was exhilarating, inspiring, and also really valuable for Earth Deeds. Here’s some updates:

First Paying Pilot: I was very excited to work with around 50 members of NextGEN , the youth program of GEN to measure the carbon footprint of their travel to Schweibenalp (19.35mT) and to raise over $700 for two NextGEN projects: a Nature Youth Camp in Thailand and a Regional Schools and Collleges Permaculture (ReSCOPE) Programme in Zimbabwe. How cool is that?!

New Partners/Pilots: There’s lots of interest among organizations to work with Earth Deeds! Examples include:

Findhorn: Ecovillage Experience Week, Permaculture Week, and Transition to Resilience Program
Gaia Education: Ecovillage Design Courses at Dancing Rabbit (happening now!) and Findhorn
CELL: Fall Semester in Iceland
GEN: We’re hoping to collaborate on creating a database of Projects to support.
Joanna Macy: Possibly two events this summer/fall
Others: including Project Peace and Pacific Lutheran University! And more in the wings!

Joanna Macy Endorsement: I felt truly blessed to receive Joanna’s enthusiastic endorsement of Earth Deeds. She really wants to see it succeed and offered the following statement we can use with our materials:

“To all Earth beings wanting to be a part of the Great Turning, Earth Deeds offers invaluable tools to help us measure our ecological impacts and transform them into positive action in our world. I plan to use it.”

Minimal Viable Product: We are continuing to develop our Beta site to make it more functional and easier to use. Some recent new features include tools for Teams to crowdfund beyond their members and the ability for Team Administrators to view all team emissions and contributions at once. Up next are to get our Facebook login working properly and to redesign our homepage. Please let us know if you’d like access to our Beta site.

CTO Mentor: Although we were not selected as semi-finalists in the Clean Tech Open competition, we were still matched with a Mentor, which was a large reason we entered in the first place. We’re excited to be working with Suzanne Oakley from New England CFO Strategies in Boston!

Funding: Last, but far from least, I’m pleased to announce we received another grant that will keep us going for the next few months. I’m also planning a trip to Boulder, CO in September where there has been growing interest among some angel investors. Fingers crossed!

Take care everyone and thanks again for your support! Feel free to contact us with any thoughts, questions, or suggestions!

In community,
– Daniel

Trifold Feedback Request

Posted on June 14, 2013 by Daniel Greenberg

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In preparation for my upcoming trip to Findhorn, Shanti and I have drafted a trifold brochure we hope you can take a few minutes to look at and offer feedback on.

Please check out the outside and inside and let us know what you find compelling or confusing and if you have any suggested edits.

We need to print this next week, so if you are able to offer any feedback by the end of the weekend, that would be great!

Thanks so much for your help!

Earth Deeds Update – 6/4/13

Posted on June 4, 2013 by Daniel Greenberg

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Dear Earth Deeds Dudes and Dudettes (say that 10x fast!),

Thank you for your ongoing support of Earth Deeds and our efforts to help groups and individuals measure and transform their environmental impacts and support sustainability projects. There’s lots of details happening that I won’t bore you with, but here are some bigger news items.

First Investment. We’re excited and grateful to receive our first actual investment. Woo hoo! Beyond general merriment, this has been a good catalyst for us to create “Term Sheets” with fun phrases like “Convertible Securities” and “Qualified Financing”. We are hopeful we will get to use these documents many times over the coming months.

Minimal Viable Product. Our Beta Site recently got a graphic design makeover and we are now working on our check-out system so we can finally accept financial contributions and send funds directly to sustainability projects!

Competitions: We didn’t get into the finalist round of the Clean Tech Open, but we did qualify for their Team Development Program and are excited for the feedback and mentorship this will provide. We continue to be hopeful about our applications to the Buckminster Fuller Challenge, Grand Challenges Explorations, and the Valley Venture Mentors. We’ll also be applying to more competitions in the Fall.

Holacracy. We’re continuing to incorporate this “social technology for purposeful organizations” and were grateful to receive some local coaching to have our first official “Governance” and “Tactical” meetings. It feels a bit clumsy taking these first baby steps, but believe we are creating the foundational skills for a nimble and distributive organization that can continue to evolve over time.

Upcoming Events. Spirit willing, I’ll travel to Findhorn (Scotland) and Switzerland from June 24-July 14 to attend the ICSA and GEN-Europe conferences, a Joanna Macy workshop, and Board Meetings of GEN and Gaia Education. For Earth Deeds, I hope pilot our tools with some Findhorn programs and at the GEN-Europe conference, and to register some projects, especially from some GEN-Africa ecovillages.

Thanks again for your support (like us on Facebook, follow us on LinkedIn and Twitter if you haven’t already) and let us know us you have any thoughts or questions.

In community,
– Daniel

Earth Deeds Update – 5/10/13

Posted on May 10, 2013 by Daniel Greenberg

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Dear Earth Deeds Supporters,

We hope you are all well and enjoying the budding leaves of spring. My daughter, Pema, planted two sunflower seeds during Earth Day a few weeks ago and, like Earth Deeds, they are starting to sprout. I am confident they will all grow beautiful and strong. Okay, here’s what’s new…

First Pilot Completed. The Sustainable Living class I co-taught this semester measured its carbon footprint (39.8 mT), set an “Onsetting” goal of $836 (at a rate of $21/mT), and raised $876 for the UMass Eco-Rep program, which will use these funds to create eco-literacy projects on campus. It worked!! Read all about it here.

Reduction Tools. Also for that project, Shanti and I developed a Carbon Reduction Calculator and students collectively committed to reducing 55.9 mT through simple actions such as washing clothes in cold water and tuning up their cars. This tool helps build users’ “vocabulary” to better understand the carbon footprints of everyday activities and make more informed choices.

Competitions. We were sad to learn we did not make it to the semi-finalist round of MassChallenge, but look forward to receiving judge’s feedback in the next few weeks. We also recently applied to two more competitions: the Clean Tech Open and the Grand Challenges in Global Health. Wish us luck!

Attracting Interest. Our Facebook page now has over 200 followers, and well over 100 people have visited our new Landing Page and Follow-up Survey. Please help promote these to others you feel might be interested. Thanks!

Holacracy. Shanti returned from the intro workshop inspired and we are now intending to incorporate this “social technology for purposeful organizations” into our operating agreements. We’re excited to deepen our understanding and practice over time.

New Design. We’re working with a designer to make the beta-site more attractive and user-friendly and also to create our “Carbon Conscious” ecolabel, team and project widgets and other details. Funding. We’ve narrowed down a list of >350 Angel Investors/Groups to around 20 that we intend to start approaching over the coming weeks. Please let us know if you have leads to other potential investors. Thanks!

Thanks again everyone for all your support and insights. Feel free to contact us if you have thoughts or questions.

In community,
– Daniel

1st Teamfunding Request To Sustainable Living Class Spring 2013

Posted on April 22, 2013 by Daniel Greenberg

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Happy Earth Day! What a perfect day to contribute to our UMass Eco-Reps Teamfunding Campaign to acknowledge our individual and collective carbon footprints from participating in the Sustainable Living class. As a reminder, your personal footprint is << Test CO2 >> mT and your suggested contribution is << Test Onset >>.

Please go to the campaign and donate at least << Test Onset >> TODAY, so we can meet our goal of $836 this week. Thanks!!